The Team

Yellow Rickshaw brings together virtual teams of experts to work on our clients’ projects. It leverages a network of specialists with an average of more than 15 years of work experience to deliver all of the services we offer. These experts are best-in-class in each of their specialties, giving you access to world class talent.

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Sanjiv Sinha – Founder

We are headed by Sanjiv Sinha, a veteran of the software business with extensive global experience.  A large part of his career has been spent in launching new products and services in geographies including North America, Asia Pacific and Latin America. In addition, he has worked in Europe and consulted in the Middle East. He has worked with both small and large companies including TCS and i-flex solutions (Oracle), and smaller companies like COSL, CardSystems and a couple of startups. Having personally has created and implemented sales and marketing programs that really work, he knows what it takes to distill the essence of an offering into a message that resonates with the target audience.

Sanjiv is on the board for the IITNT organization in North Texas and volunteers with the iSPIRT initiative.

Sanjiv received his undergraduate degree from Indian Institute of Technology (IIT) and an MBA from Southern Methodist University.

You can learn more about Sanjiv at LinkedIn (click here).