Reinvigorating the Web Presence for a Pharma Analytics Company

Situation: The client is a leader in analytics for the Life Sciences industry. While the solutions the company offers are cutting edge, the website did not reflect that. The website was text-heavy and did not communicate clearly and effectively what the client did.

The task was to completely redesign the website to

  • Clearly communicate what the client did to a customer/prospect
  • Communicate visually
  • Have a contemporary look and feel

Engagement: Yellow Rickshaw led a cross functional team of marketing, product development and design professionals to radically redesign the website and rewrite the content. We provided guidance in the direction of design as well as developed all the the key messaging on the website.

Result: A website that is as dynamic as the company it represents.



 Old website  Now website

The client: